Find the bag that can travel the world with you.

CLIENT: Tumi Inc.

TUMI is founded upon the belief of the travel lifestyle. As part of their 50th anniversary, TUMI needed a rebrand that accommodates the quality and functional products to sustain and represent this lifestyle. 

I designed an expandable shopping bag and brand packaging inspired by the start of the brand in Peru, 1975. This bag mirrors the need for TUMI products to encompass the innovation of new technology with the traditional roots of the brand and expands to accommodate more content.